Last week, Rijk Zwaan organized a special event to launch Sensational Flavours in the United States. Introducing this product line on another continent, is a proof of the continuing success of Sensational Flavours.

Sensational Flavours consists of vegetable varieties that distinguish themselves by giving a special taste experience. After successful introductions in Europe and Asia, the official launch of this product line in the United States – with its large market and interesting top segment - was the logical next step. In tomato, sweet pepper and melon, for example, Rijk Zwaan has a number of very tasteful varieties in the assortment that deserve special attention.

Inspiring and impressive

To celebrate the official launch in the United States, Rijk Zwaan invited a group of large scale growers, trading companies and retailers. During this gathering, culinary expert Greg Drescher gave a very interesting presentation about culinary trends, which was a truly inspiring story for all the attendants. After this, the guests could enjoy a number of very special dishes, based on the varieties of Sensational Flavours. They were clearly impressed by these ‘sensational varieties’ and showed a lot of interest in the marketing possibilities.

Rijk Zwaan will continue to expand Sensational Flavours by adding more new varieties, as well as launching it in new markets.

Click here for a video of the event